Did you know? The County of San Diego Parks and Recreation Department (DPR) offers naming rights opportunities for existing park amenities including ball fields, playgrounds, staging areas, sports arenas, amphitheaters, swimming pools, community gardens, community rooms, and trails. New construction opportunities are available from time to time, and will be considered and negotiated during the development phase of future capital projects.
The purpose of the program is to continue to enhance our ability to provide parks and recreation facilities and services with the support of businesses, individuals and or non-profit partners who share a passion for enriching the community through parks and recreation.
Traditionally, County Parks have been named for the historical, geographic or natural features that comprise their distinct character. We recognize that diversifying our funding sources is instrumental to helping us meet the future needs of the communities we serve - and that naming partnerships provide an opportunity to reinforce the image of a community-minded organization, individual or business to demonstrate their support for community investments.
Pricing for naming rights begins at $1,000. The value of an amenity is estimated based on its location, use, visibility, construction, cost, and other factors. Benchmarks were adopted by DPR after careful review of nationwide research.